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Task: Develop a cohesive campaign strategy to revitalize the “Foot Locker” brand amongst Gen Z consumers

Foot Locker

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Key Consumer Insights_ Zion.png

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Word Association Map_ Jake.png

Audience_ Zion.png

What do people think_believe_do now__ Megan.png

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Creative Briefing_ Zion.png

Modelo Case Study

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