Caraline Skincare capstone

Role: Creative Director, Researcher, Strategist

AGENCY OBJECTIVES

  • Generate demand to achieve an increase in product sales within the first year of the campaign.

  • Increase brand visibility and engagement across all social media platforms.

  • Increase positive sentiment and brand loyalty amongst potential consumers.

Agenda.png
Introduction.png
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Brand Purpose Intro.png
Why.png
Positioning Statement.png
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Pest Analysis.png
Competitive Analysis (2).png
Competitive Analysis (3).png
Competitive Analysis.png
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The Problem.png
Objectives.png
Research.png
Research (2).png
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Buyer Persona #1.png
Buyer Persona #1 (2).png
Customer Journey Map.png
Suggested Activations.png
Suggested Activations (2).png
Suggested Activations (3).png
Mood Board.png
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big idea

MOOD

BOARD

ACTIVATIONS

ACTIVATIONS

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CEO Spotlight

Role: Producer, Editor, Videographer

Real Women. Real Stories.

Role: Producer, Editor, Videographer

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Modelo Case Study